Authenticlick, Inc.
5757 Wilshire Boulevard
Penthouse One
Los Angeles, CA 90036
www.authenticlick.net

References

CEO – Michael Leonard
Investors – Jonah Schnel (ITU Ventures)

Executive Searches

CTO
CEO

Authenticlick combines the deep experience of experts in online traffic scoring, Fortune 100 recovery auditing, statistical and analytical research, and fraud analysis. Authenticlick’s click scoring technology has been used by a major search provider for over a year. Their partners have been identifying and analyzing click fraud since 2001, and have specialized in recovery auditing and securing refunds for Fortune 100 and middle-market companies for nearly a decade. Their team of specialists is trained in forensics and statistical analysis and brings vast expertise to fraud identification and verification.

Authenticlick’s opportunity is centered on the increasing pervasiveness of online advertising, specifically pay-per-click advertising. According to PricewaterhouseCoopers, global advertising spending is set to reach $477 billion in 2009 at a CAGR of 6%.  Of this, internet advertising is expected to grow the fastest, reaching $32 billion by 2009.  The key beneficiaries of this trend will be paid search and related auxiliary markets including anti-click fraud, ROI analysis, and click scoring.  This healthy trend, coupled with the company’s superior technology, the officers’ extensive experience with recovery auditing, and deep domain expertise in search create a unique and significant market opportunity for the company. 

Investors: ITU Ventures